Palencia Spain Art Restoration

The latest attempt at an economical restoration (at the time of this writing) has been discovered in Palencia, Spain. Amateur do-it-your selfers are again trying to do art restoration. The results may look comical but the impact is sorrowful. How many things in our business approaches or attempts at crafting strategy mirror these efforts? Why…

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I had a “I was this many minutes old” moment not too long ago when I saw someone posting about bananas. I wish I kept track of the person who posted so that I could properly credit them. When you go to peel a banana, which end do you start with? I have always started…

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Bullhorn for Amplification

Are you using social media such as LinkedIn, Instagram, Twitter or Facebook to try to promote your business or to elevate your personal credentials? Perhaps you are also networking whether it is part of a networking organization or working within an industry. Do you post information or content but do not seem to get much…

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Milkman to Hunter

How do your outside sales representatives work? Scenario A: Are they spending all of their active selling time in front of potential new customers? Are they relentlessly chasing down new prospects, constantly expanding your portfolio of customers and profitably growing your business? OR Scenario B: Do they have a set book of business and are…

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What If I Gave You 50 New Accounts - Blog Image for Shade's Mills Group

As I work with clients, over and over I hear their difficulty finding new customers and their desire for assistance with lead generation. As I have worked through this, I have had a realization. What if I gave them 20 new accounts? What if it is 50 new accounts? How about 100 new accounts? How…

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Managing Through A Period of Business Disruption - Blog Image for Shade's Mills Group

This is a period of unprecedented disruption for all of us. There is disruption in our business lives.  There is also disruption and perhaps hardship in our personal lives. Some businesses are finding themselves quite busy while others have had the rug pulled out from under them. I offer a few thoughts for those that…

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Social Selling on LinkedIn - Blog Image for Shade's Mills Group

Have you been considering a social selling initiative? Why should this be a consideration?  In short, traditional means of outreach, marketing and advertising are quickly losing relevance.  This is not where your potential buyers are looking for insights and options. In a previous blog post I shared information on the changing B2B buyer and how…

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Unique Businesses Built Through Social Media! - Blog Image for Shade's Mills Group

It is great to have a hobby.  It gives you the opportunity to disconnect from your working life as well as opening up the possibility of creating new avenues of learning and inspiration.  I am rather involved in the world of War of 1812 re-enacting.  For myself, it has proven to be the ultimate escape…

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Persevering! How to Keep Going - Blog Image for Shade's Mills Group

We are facing an unprecedented level of disruption in our personal and business lives.  It is easy to get overwhelmed by the magnitude of the event and it is easy to feel like it might never end. How do you keep going?  It may not feel like it right now but this will end.  Life…

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