By Tom Fournier
Have you been considering a social selling initiative?
Why should this be a consideration? In short, traditional means of outreach, marketing and advertising are quickly losing relevance. This is not where your potential buyers are looking for insights and options.
In a previous blog post I shared information on the changing B2B buyer and how they preferred not to interact with a sales representative and how they would rather do research on their own.
There is an old sales adage that “you need to fish where the fish are.” These days, that means trying to sell in social media settings. For Business to Business, that most often means LinkedIn.
Tom Fournier, founder of the Shade's Mills Group, history enthusiast and happy walker!