Continuing our discussion around managing your customers’ profitability, we will look at a simple matrix. The vertical access plots profit. The horizontal axis plots volume.
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I was in a conversation about A.I. and its use with B2B selling and I thought, “hey, let’s ask ChatGPT!” Call me lazy or call me opportunistic, regardless here are the responses. Staying with the theme, I also asked BING (A.I.) to create the image to support this post.
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What are the levers of profitability as you consider customer management. Let’s look at volume, price, penetration and mix shifts as tools to increase profitability! From this you will learn how to increase profits driven through selling activity. You can sell more by seeking out new customers. You can increase prices across your entire customer…
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Tom has been very active in his work supporting the ISSA Canada Distribution Council. IN fact, the entire council has been hard at work and starting to gain some traction. A Home for the Distributor Council on the ISSA Canada Webpage! The Distributor Council has its own section on the ISSA Canada webpage. You can…
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Remind me again, what is MarketsConnection? MarketsConnection is a form of an ecommerce platform. Technically it is known as a multi vendor marketplace which means a place where companies can list products to sell to other companies. MarketsConnection does not buy, inventory or handle products. It facilitates opportunities for buyers to review vendors’ offerings and…
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Let us review what has been done and will be done with MarketsConnection in terms of our marketing plans!
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It is time to give an update on progress we have made with MarketsConnection! From a positive perspective: We will not say “negative” but rather areas that need work: What are we doing to move forward? What is our mid-term to longer-term goals? How do we accomplish our goals? We will need more funding. Up…
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In a recent article[i] in Modern Distribution Management, this headline caught my eye, “Distributors Working Though Overstock Amid Slowdown”. The author was expressing the viewpoint that increasingly distributors were looking at the amount of inventory that they were carrying amidst a potential economic slowdown that may extend into 2024. This point of view was validated…
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From our article titled “How Should Manufacturers Improve Their Distributor Relationships” we received several really good comments. We thought it worth sharing some of the more notable ones!
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How do you drive business growth without leads? Where do your leads come from? Are you expecting your sales team to generate leads? How is that working? With everything that they have to manage do they truly have time to go through the painstaking work of trying to identify new business prospects and convert them…
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