A SWOT analysis is a great tool to assist with strategic planning. What exactly is a SWOT? It is a simple 2 x 2 grid where you can look at an organization’s: Strengths Weaknesses Opportunities Threats If you have an organization with people in different functional roles, it is a great exercise to do this…
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I think we have all grown used to seeing chatbots on websites. I have mixed feelings on their effectiveness and far too often find that I have to jump to a live resource to get what I need. A more subtle adaptation has become companies offering to take over your LinkedIn account to do outreach…
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This is something that I have begun to think a lot around. Our industry works best with collaboration, knowledge sharing and facilitation across all of the links in the supply chain. What happens when individual links in the supply chain diminish, weaken, withdraw services and support, or try to take on the role of another?…
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I have recently been working with a client who does work around marketing strategy. They were quite interested in the idea of offering themselves as a Fractional Chief Marketing Officer (CMO). This got me thinking! 1) What is fractional? Some quick searches revealed: “Fractional executives, are executives who take up a part-time position in a…
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How big of a priority is your sales organization and its performance? Is your approach to sales ready for the new realities of sales in this modern era (post COVID) of selling and interacting with customers? Perhaps your sales performance is fine but could it be better? How would you know? We are pleased to…
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What is a sales lead worth? This question has come up a number of times in recent client conversations. There are various means of gathering prospects and starting those prospects into leads on their journey into the sales funnel. To consider a few: • Networking• Social Media Networking and Engagement• Email Marketing• Webpage• Online presence•…
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I love the profound wisdom of Yogi Berra. In this instance, “If you don’t know where you are going, you might wind up someplace else.” This applies to business strategy. Do you take the time to review where it is that you are going? This could be your business or your personal performance or the…
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Our Founder/President, Tom Fournier had the honour of facilitating a conversation with Tom Gale, CEO of Modern Distribution Management for the opening keynote of the 2021 ISSA Canada Annual Show. The recording can be seen here:
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How are you doing with your sales strategy? How would you know? We offer a simple self assessment looking at aspects of a sales strategy for B2B sales. It is available as a PDF through the “download” button. Or if you prefer, send a request for a conversation or the form:
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I have noted more and more dialogue around people and companies looking forward to face-to-face meetings with customers and how impactful this will be. While it will feel great to have interactions with people in a form other than “virtual” will it really change the performance of your sales organization? Consider this: 1) Will your…
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