What Can a Banana Tell us About Sales Strategy?

I had a “I was this many minutes old” moment not too long ago when I saw someone posting about bananas. I wish I kept track of the person who posted so that I could properly credit them. When you go to peel a banana, which end do you start with? I have always started…

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Bullhorn for Amplification

Amplification through Social Media

Are you using social media such as LinkedIn, Instagram, Twitter or Facebook to try to promote your business or to elevate your personal credentials? Perhaps you are also networking whether it is part of a networking organization or working within an industry. Do you post information or content but do not seem to get much…

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Milkman to Hunter

Moving from Milkman to Hunter – Evolving Your Outside Account Executives

How do your outside sales representatives work? Scenario A: Are they spending all of their active selling time in front of potential new customers? Are they relentlessly chasing down new prospects, constantly expanding your portfolio of customers and profitably growing your business? OR Scenario B: Do they have a set book of business and are…

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acceleration image

COVID-19 Has Accelerated the Evolution of B2B Sales!

I first wrote on these themes in December of 2018.  The ideas still hold true but what were emerging trends have now rapidly accelerated.  Digital networking and connecting and selling via various electronic media which were emerging concepts gaining acceptance a short while ago have now become every day realities. How often in the past…

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What If I Gave You 50 New Accounts - Blog Image for Shade's Mills Group

What If I Gave You 50 New Accounts?

As I work with clients, over and over I hear their difficulty finding new customers and their desire for assistance with lead generation. As I have worked through this, I have had a realization. What if I gave them 20 new accounts? What if it is 50 new accounts? How about 100 new accounts? How…

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Managing Through A Period of Business Disruption - Blog Image for Shade's Mills Group

Managing Through A Period of Business Disruption

This is a period of unprecedented disruption for all of us. There is disruption in our business lives.  There is also disruption and perhaps hardship in our personal lives. Some businesses are finding themselves quite busy while others have had the rug pulled out from under them. I offer a few thoughts for those that…

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Leadership - Will They Follow - Blog Image for Shade's Mills Group

Leadership – Will They Follow?

This will likely be more in the form of story-telling but it does offer some insights into ideals that have guided my own leadership development journey. There are courses, books, blogs and countless websites that all talk about how to develop leadership.  To me, the best way to develop leadership is to put yourself into…

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Anatomy of a Sales Manager - Blog Image for Shade's Mills Group

Anatomy of a Sales Manager

An organization’s sales manager is an extremely critical role.  It may be one of the most difficult jobs in an organization but it is often the one role where there is no training investment.  When there is a need for a sales manager, an attempt is made to promote the best sales representative.  Often the…

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The Evolution of B2B Sales - Blog Image for Shade's Mills Group

The Evolution of B2B Sales

Now is the time to be thinking about your approach to sales!  The world is rapidly changing and amongst those changes are shifts in how business to business (B2B) customers are looking at salespeople.  I share some shocking statistics from a study published by Forrester Research: 60% of B2B Buyers prefer not to interact with…

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A Sales Pipeline Analogy - Blog Image for Shade's Mills Group

A Sales Pipeline Analogy

Having a sales pipeline should be a given for any sales representative and monitoring pipeline health should be an absolute for any sales manager.  It should be, but it seems it is not.  It reminds me of the old joke/adage, “the problem with common sense is that it is not that common!” I can still…

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